My new book, Social Media for Lawyers: The Next Frontier, will be published in just a few weeks. My co-author, Carolyn Elefant and I are extremely excited about it and will be launching a preview of the book at the upcoming ABA TechShow in Chicago.
Hopefully, we’ll have the chance to see many of you at TechShow and discuss our book and social media issues in general!
You can catch up with us at any of the following events:
- We’re presenting at TechShow on Thursday March 25th at 8:30 a.m.–Creating Your Online Presence
- Carolyn and I are both speaking at IgniteLaw on Wednesday March 24th at 7 p.m.
- Matt Homann and I will be presenting On Thursday March 25th at 11 a.m.: Managing Your Online Presence: The Care and Feeding of the Online You
- Carolyn will be presenting with Lee Rosen on Thursday March 25th at 2:30 p.m.: Crossing the Digital Divide: eMarketing to Clients and Prospects
- There will be a “Meet the Authors” session held on March 25th at 4 p.m.
- We’re also hosting “Taste of TechShow” dinners on both Thursday and Friday nights (3/25 and 3/26). You can sign up at TechShow.
Because, it’s the wave of the future, that’s why. Those who “get it” will have a distinct advantage over those who refuse to acknowledge its existence.
Of course, my assertion begs the question: what is social media? Via LawyerKM :: Knowledge Management & Technology for Lawyers and Law Firms and Real Lawyers Have Blogs, I learned of this new video from Common Craft that simplifies social media and describes it in a nutshell:
Social media and Web 2.0 are the future of collaboration and communication in every field, including the legal profession. The combined creativity and ingenuity of the those with similar interests results in innovative, ground-breaking changes, while a resistant, stubborn mindset leads to nothing but stagnation.
The way that things are getting done is changing, and at a rapid pace. Keep up with it, and you’ll benefit enormously. Ignore it and you’ll pay the price.
And, as an aside, an interesting analysis of the future of social media as an revenue-generating platform can be found here at ReadWriteWeb.Read Full Post | Make a Comment ( 1 so far )