Why in the world should lawyers be concerned with social media?
Because, it’s the wave of the future, that’s why. Those who “get it” will have a distinct advantage over those who refuse to acknowledge its existence.
Of course, my assertion begs the question: what is social media? Via LawyerKM :: Knowledge Management & Technology for Lawyers and Law Firms and Real Lawyers Have Blogs, I learned of this new video from Common Craft that simplifies social media and describes it in a nutshell:
Social media and Web 2.0 are the future of collaboration and communication in every field, including the legal profession. The combined creativity and ingenuity of the those with similar interests results in innovative, ground-breaking changes, while a resistant, stubborn mindset leads to nothing but stagnation.
The way that things are getting done is changing, and at a rapid pace. Keep up with it, and you’ll benefit enormously. Ignore it and you’ll pay the price.
And, as an aside, an interesting analysis of the future of social media as an revenue-generating platform can be found here at ReadWriteWeb.